Mint | 08th December, 2024
Can Camso transform Ceat into a high-margin business?
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"Ceat’s acquisition of Michelin's off-highway tyre (OHT) brand Camso will help the RPG Group company boost margins by raising the share of these moreprofitable tyres in the overall mix to 25-30% from the current 15%."
Anant Goenka, Vice Chairman
Mumbai: Ceat’s acquisition of Michelin's off-highway tyre (OHT) brand Camso will help the RPG Group company boost margins by raising the share of these more profitable tyres in the overall mix to 25-30% from the current 15%, Anant Goenka, Vice Chairman, RPG Group told ET. Ceat signed a definitive agreement with the French tyre maker for acquiring the Camso brand for $225 million, the company said in a statement on Friday OHT includes agriculture tyres, harvester tyres, power sports tracks and material handling tyres.
“The acquisition will be margin accretive for us. The margins of this business are higher than the Ceat margins,” said Goenka. Marginsin OHT category are fairly high — at 15-20% compared to 12% for regular tyres, especially those that are operating or have the manufacturing in South Asia, he said.
With Camso in its fold, Ceat, which caters to the agriculture segment and competes with Balkrishna Industries, will also be able to sell agri tyres under the Camso
brand. The latter doesn’t have a “A larger share coming out of the off-highway segment itself will give alotof margin uptick to the overall business,” he said, without givinga timeframe.
The global OHT market is projected to grow from $17.48 billion in 2024 to $25.23 billion by 2032, according to Fortune Business Insights.
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