The RPG Group Magazine
From AI-powered logistics to India's first bio-based tyre, from tea-estate weather stations to 500 tennis racquets turned ocean wave — the stories of a group that designs for tomorrow.
What could connect a mango orchard to the world of cables? In the late 1950s, a cotton trader purchased a 23-acre orchard near Pokhran Lake, Thane — the unlikely birthplace of Asian Cables, inaugurated by Finance Minister Morarji Desai.
Step into RPG House during the annual Innovation Festival and you will feel the energy. Teams huddle over prototypes, dashboards flicker with new data, and the air buzzes with possibility. For seven years, this festival has been more than an event — it has become the heartbeat of RPG's culture.
But the festival is just one part of a much larger story. RPG's approach to innovation is holistic, weaving together technology, partnerships, and a culture of curiosity to ensure resilience and relevance.
This year's Annual Conference marked four decades of shared ambition, learning, and growth. Leaders from across the Group came together to align on strategic choices, cultural shifts, and the capabilities required to excel in an increasingly complex landscape.
Long before most cities wake up, India's highways are alive — engines humming, lights cutting through the dawn, logistics flowing. Behind this rhythm lies an invisible layer of intelligence: Taabi.ai, a next-generation venture from RPG Group shaping how the physical economy operates.
In a country where logistics runs on instinct and manual oversight, Taabi brings data, intelligence, and action together — creating real-time digital twins for every asset, capable of learning and adapting dynamically.
A decade ago, few imagined that KEC — known for building power lines across continents — would one day be shaping city skylines, airports, factories and data centres. KEC Civil has not only made that leap, but redefined how large-scale infrastructure is executed in India.
Starting from industrial plants, KEC Civil became a trusted partner to marquee clients in Auto, Cement, FMCG, Defence, High-Rise Residential, and Urban Infrastructure. Today it executes over 60 projects spanning some of India's tallest residential towers to its largest housing project by value.
When reimagining Zensar.com, the goal wasn't simply to redesign a website — it was to build an experience that reflects how organisations will discover, evaluate, and engage with a technology partner in the future.
The new Zensar.com embeds a Generative AI interface that functions like a knowledgeable Zensar expert — guiding users with precise, conversational responses. Ask about services, case studies, industries or capabilities. The experience is instant, intelligent, and personalised.
Accessibility wasn't an afterthought — WCAG 2.1 AA compliance was a foundational design principle, making the platform inclusive for users with visual, motor, or cognitive challenges.
Every morning, doomscrolling on the way to the office, another AI breakthrough promising to change civilisation by lunchtime. Three micro-existential crises and one pilot use case before reaching the desk. The FOMO is real.
By noon, the vendor calls begin. Vendors suffer from OPUS — Overpromise-Underdeliver Syndrome. But survival lies in the 60-member Digital community across the Group. Drop a reference query and within minutes: "great vendor", "absolutely not", "let me tell you what happened in 2019…"
Launch days are the favourite. At RPG, people treat new tools like a mystery snack — suspicious but willing. Watching someone complete a 2-hour task in 12 minutes? That's the dopamine hit worth living for.
AI can write a 400-word article on being a Chief Digital Officer. But only a CDO can tell you what it actually feels like. No LLM is ready for that level of emotional bandwidth.
The 27th edition of the CEAT Cricket Rating Awards, held in Mumbai, was an evening of celebration honouring the greats and reliving the stories that shape the soul of cricket. What sets CCR apart is the emotion and human connect — we love cricket not just for statistics but for how it makes us feel.
In honouring legends like Brian Lara and B.S. Chandrasekhar, we are transported to a time when the game was fearless and flamboyant. With over 127 million digital impressions, the awards found a new audience far beyond the venue walls. Rohit Sharma accepted a special memento for leading India to Champions Trophy victory.
CIRCL is India's first road-ready passenger car tyre crafted using up to 90% sustainable, bio-based materials. Unveiled by Rohit Sharma at CEAT's R&D facility in Halol, CIRCL shows that a tyre can be greener without compromising on grip, safety, comfort, or control.
It comes in two versions — 50% and 90% sustainable content. The 90% version is the headline: the highest sustainable-content passenger car tyre launched in India.
When you travel to the Harrisons Malayalam plantations, alongside rolling tea hills and lush rubber trees, a quiet digital transformation is taking root. Fyllo Weather Stations — intelligent guardians of the environment — bring precision, science and foresight to plantation management.
Beyond plantation boundaries, HML has extended this reach by providing 21 additional weather stations to public institutions and government departments — including Forest, Police, and Local Self-Government bodies. All data is shared live with the Kerala State Disaster Management Authority (KSDMA) to support early-warning infrastructure.
The Pehlay Akshar Foundation (PAF), seeded by the RPG Foundation in 2008, intervenes at a pivotal moment in a child's learning journey. Grounded in the belief that every child deserves an equal chance to learn, PAF partners with government school systems to make education joyful, inclusive, and aligned with the demands of the 21st century.